An infographic from this social media platform–Unruly shows that more and more brands are turning professionally made video ads into viral hits.
Video Ads are an integral part of brand marketing strategy, and they are getting more and more important. Now,Youtube is number two search engine in the world. Online marketers should pay more attention on this trend.
According to Susan Weinschenk, Ph.D. — also known as The “Brain Lady.”There are 4 reasons why online Video is compelling & persuasive. As a leading speaker, author and consultant to brands like Amazon, Disney, Walmart and South By Southwest, she brings a deep understanding of the psychology of customers and why they do what they do.
#1: The Fusiform Facial area makes us pay attention to faces – this is an actual brain function that hard-wires us to use the human face as a gathering point for information and believability.
#2: Voice conveys rich information – yes, the simple sound of a human voice speaking to us has an amazing way of converting information into meaningful content.
#3: Emotions are contagious – here’s a subtle but powerful aspect that we may take for granted. The body language of emotions is an appealing and we naturally love to share.
#4: Movement grabs attention – another trait that runs deep in our collective anthropological DNA is the power of peripheral motion. Since the stone age, we’ve survived by noticing things in motion – looks like we still do!
A three-minute video from Dove– ‘Real Beauty Sketches’ that aims to show women they are more beautiful than they think is the most shared ad of 2013.There are 4.24 million shares after its launch in April, on YouTube it has around 60million views.
Top 2: Geico, ‘Hump Day’, 4.03 million shares
Top 3: Evian, ‘Baby and me’, 3.34 million shares
As a summary, online video will play an increasingly important role in the age of digital communication and social network.